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Marketing communication analysis of benetton PR campaigns

Cynthia Bianka Incze

Cynthia Bianka Incze

The Bucharest University of Economic Studies,Bucharest, Romania
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Incze, Cynthia Bianka
, 
Alexandra Pocovnicu

Alexandra Pocovnicu

The Bucharest University of Economic Studies,Bucharest, Romania
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Pocovnicu, Alexandra
, 
Simona Vasilache

Simona Vasilache

The Bucharest University of Economic Studies,Bucharest, Romania
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Vasilache, Simona
 and 
Nora-Labiba Al Zain

Nora-Labiba Al Zain

The Bucharest University of Economic Studies,Bucharest, Romania
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Al Zain, Nora-Labiba
  
Jun 15, 2018
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Published Online: Jun 15, 2018
Page range: 457 - 465
DOI: https://doi.org/10.2478/picbe-2018-0041
Keywords
© 2018 Cynthia Bianka Incze, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other, Business Management, Business Management, other, Industrial Chemistry, Energy Harvesting and Conversion
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