Marketing communication analysis of benetton PR campaigns
, , und
15. Juni 2018
Über diesen Artikel
Online veröffentlicht: 15. Juni 2018
Seitenbereich: 457 - 465
DOI: https://doi.org/10.2478/picbe-2018-0041
Schlüsselwörter
© 2018 Cynthia Bianka Incze, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Incze, Cynthia Bianka
The Bucharest University of Economic Studies,Bucharest, Romania
Pocovnicu, Alexandra
The Bucharest University of Economic Studies,Bucharest, Romania
Vasilache, Simona
The Bucharest University of Economic Studies,Bucharest, Romania
Al Zain, Nora-Labiba
The Bucharest University of Economic Studies,Bucharest, Romania