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The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products

Gita Šakytė-Statnickė

Gita Šakytė-Statnickė

Klaipėdos valstybinė kolegija, Higher Education InstitutionKlaipėda, Lithuania
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Šakytė-Statnickė, Gita
  
Dec 12, 2024
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Published Online: Dec 12, 2024
Page range: 392 - 400
Received: May 20, 2024
Accepted: Aug 29, 2024
DOI: https://doi.org/10.2478/orga-2024-0028
Keywords
© 2024 Gita Šakytė-Statnickė., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance
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