The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products

Online veröffentlicht: 12. Dez. 2024

Seitenbereich: 392 - 400

Eingereicht: 20. Mai 2024

Akzeptiert: 29. Aug. 2024

DOI: https://doi.org/10.2478/orga-2024-0028

Schlüsselwörter

Brand Awareness, Brand Association, Brand Image, Digital Products

© 2024 Gita Šakytė-Statnickė., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.