Open Access

Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed

Pfeiffer, Jella

and

Oct 26, 2023

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NIM Marketing Intelligence Review

Volume 15 (2023): Issue 2 (November 2023)

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Published Online: Oct 26, 2023

Page range: 54 - 59

DOI: https://doi.org/10.2478/nimmir-2023-0018

Keywords
Immersive Experience, Consumer Experience, Augmented Reality, Virtual Reality, Metaverse, Virtual Touchpoints

© 2023 Jella Pfeiffer et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other

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