Skip to content
Publish & Distribute
Publishing Solutions
Distribution Solutions
Library Services
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Journal Matcher
Blog
Contact
Search
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
NIM Marketing Intelligence Review
Volume 15 (2023): Issue 2 (November 2023)
Open Access
Closing the Customer Imagination Gap with Augmented and Virtual Reality
Tim Hilken
Tim Hilken
Maastricht University, School of Business and Economics
The Netherlands
Search for this author on
Sciendo
|
Google Scholar
Hilken, Tim
,
Jonas Heller
Jonas Heller
Maastricht University, School of Business and Economics
The Netherlands
Search for this author on
Sciendo
|
Google Scholar
Heller, Jonas
and
Dominik Mahr
Dominik Mahr
Maastricht University, School of Business and Economics
The Netherlands
Search for this author on
Sciendo
|
Google Scholar
Mahr, Dominik
Oct 26, 2023
NIM Marketing Intelligence Review
Volume 15 (2023): Issue 2 (November 2023)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Download Cover
Published Online:
Oct 26, 2023
Page range:
30 - 35
DOI:
https://doi.org/10.2478/nimmir-2023-0014
Keywords
Customer Experience
,
Imagination Gap
,
Augmented Reality
,
Virtual Reality
© 2023 Tim Hilken et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
