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NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
Open Access
Dashboards: From Performance Art to Decision Support
David Reibstein
David Reibstein
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Reibstein, David
,
Neil Hoyne
Neil Hoyne
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Hoyne, Neil
and
Koen Pauwels
Koen Pauwels
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Pauwels, Koen
Apr 19, 2023
NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
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Published Online:
Apr 19, 2023
Page range:
60 - 63
DOI:
https://doi.org/10.2478/nimmir-2023-0009
Keywords
Dashboards
,
Metrics
,
KPIs
,
Causal Effects
,
Performance Drivers
,
Decision-Making
© 2023 David Reibstein et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
