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NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
Open Access
Metrics for Marketing Decisions: Drivers and Implications for Performance
Ofer Mintz
Ofer Mintz
Associate Professor in Marketing, University of Technology Sydney, Tel Aviv University
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Mintz, Ofer
Apr 19, 2023
NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
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Published Online:
Apr 19, 2023
Page range:
18 - 23
DOI:
https://doi.org/10.2478/nimmir-2023-0003
Keywords
Marketing Metrics
,
Decision-Making
,
Marketing Performance
© 2023 Ofer Mintz, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
