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NIM Marketing Intelligence Review
Volume 14 (2022): Issue 1 (April 2022)
Open Access
Clicking Our Way to Conscious Consumption
Robert V. Kozinets
Robert V. Kozinets
Professor of Marketing and Business Communication, University of Southern California
Los Angeles,
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Kozinets, Robert V.
Apr 30, 2022
NIM Marketing Intelligence Review
Volume 14 (2022): Issue 1 (April 2022)
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Published Online:
Apr 30, 2022
Page range:
43 - 47
DOI:
https://doi.org/10.2478/nimmir-2022-0007
Keywords
Activism
,
Conscious Consumption
,
Empowerment
,
Platforms
,
Social Media
© 2022 Robert V. Kozinets, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
