1. bookVolume 14 (2022): Issue 1 (May 2022)
    Conscious Consumption
Journal Details
License
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English
Open Access

No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation

Published Online: 30 Apr 2022
Volume & Issue: Volume 14 (2022) - Issue 1 (May 2022) - Conscious Consumption
Page range: 37 - 41
Journal Details
License
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English

Gonzalez-Arcos, C.; Joubert, A. M.; Scaraboto, D.; Guesalaga, R.; & Sandberg, J. (2021): “How do I carry all this now? Understanding consumer resistance to sustainability interventions,” Journal of Marketing, Vol. 85(3), 44–61. doi.org/10.1177/0022242921992052 Search in Google Scholar

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