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Vegans and Vaccines: A Tale of Competing Identity Goals

Michael B. Beverland

Michael B. Beverland

Professor of Marketing, University of Sussex Business School, Brighton, UK & Adjunct Professor of Marketing, Copenhagen Business School
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Beverland, Michael B.
  
Apr 30, 2022
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Published Online: Apr 30, 2022
Page range: 31 - 35
DOI: https://doi.org/10.2478/nimmir-2022-0005
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© 2022 Michael B. Beverland, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Beverland, M. B. (2014): “Sustainable eating: Mainstreaming plant-based diets in developed countries,” Journal of Macromarketing, Vol. 34(3), 369-382. Search in Google Scholar

Beverland, M. B., and Farrelly, F. J. (2010): “The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes,” Journal of Consumer Research, Vol. 36(5), 838-856. Search in Google Scholar

Hochschild, Arlie (2016): Strangers in their own land. New Press, NY. Search in Google Scholar

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English
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2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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