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Vegans and Vaccines: A Tale of Competing Identity Goals

Michael B. Beverland
Michael B. Beverland
   | Apr 30, 2022
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Published Online: Apr 30, 2022
Page range: 31 - 35
DOI: https://doi.org/10.2478/nimmir-2022-0005
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© 2022 Michael B. Beverland, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Michael B. Beverland
Professor of Marketing, University of Sussex Business School, Brighton, UK & Adjunct Professor of Marketing, Copenhagen Business School
eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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