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NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
Open Access
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election
Raoul Kübler
Raoul Kübler
and
Koen Pauwels
Koen Pauwels
| May 05, 2021
NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
The Dark Sides of Digital Marketing
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Published Online:
May 05, 2021
Page range:
30 - 35
DOI:
https://doi.org/10.2478/nimmir-2021-0005
Keywords
Metrics
,
Dashboards
,
Decision-Making
,
Polls
,
Probabilistic Models
,
User-Generated Data
© 2021 Raoul Kübler et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.