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Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election

Raoul Kübler

Raoul Kübler

Junior Professor of Marketing, Marketing Center MünsterGermany
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Kübler, Raoul
 and 
Koen Pauwels

Koen Pauwels

Distinguished Professor of Marketing, Northeastern UniversityBoston,
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Pauwels, Koen
  
May 05, 2021
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Published Online: May 05, 2021
Page range: 30 - 35
DOI: https://doi.org/10.2478/nimmir-2021-0005
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© 2021 Raoul Kübler et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Language:
English
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2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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