Thrilled or Upset: What Drives People to Share and Review Product Experiences?

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Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other

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Thrilled or Upset: What Drives People to Share and Review Product Experiences?

Anja Dieckmann

Matthias Unfried

Published Online: Oct 23, 2020

Page range: 56 - 61

DOI: https://doi.org/10.2478/nimmir-2020-0019

KeywordsConsumer Experience, Emotion, Social Sharing, Persuasion

© 2020 Anja Dieckmann et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords
Consumer Experience, Emotion, Social Sharing, Persuasion