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NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
Open Access
Thrilled or Upset: What Drives People to Share and Review Product Experiences?
Anja Dieckmann
Anja Dieckmann
Business Psychology, Aalen University
Germany
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Dieckmann, Anja
and
Matthias Unfried
Matthias Unfried
Head of Behavioral Science Nuremberg Institute for Market Decisions
Nuremberg, Germany
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Unfried, Matthias
Oct 23, 2020
NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
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Published Online:
Oct 23, 2020
Page range:
56 - 61
DOI:
https://doi.org/10.2478/nimmir-2020-0019
Keywords
Consumer Experience
,
Emotion
,
Social Sharing
,
Persuasion
© 2020 Anja Dieckmann et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
