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Journals
NIM Marketing Intelligence Review
Volume 12 (2020): Issue 1 (May 2020)
Open Access
Open Strategy: The Inclusion of Crowds in Making Strategies
Christian Stadler
Christian Stadler
Warwick Business School, Warwick University
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Stadler, Christian
,
Julia Hautz
Julia Hautz
University of Innsbruck
Austria
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Hautz, Julia
and
Stephan Friedrich von den Eichen
Stephan Friedrich von den Eichen
Management- & Business Model Innovation, University of Bremen (LEMEX)
Germany
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von den Eichen, Stephan Friedrich
Apr 24, 2020
NIM Marketing Intelligence Review
Volume 12 (2020): Issue 1 (May 2020)
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Published Online:
Apr 24, 2020
Page range:
36 - 41
DOI:
https://doi.org/10.2478/nimmir-2020-0006
Keywords
Open Strategy
,
Crowdsourcing
,
Partizipation
© 2020 Christian Stadler et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
