Open Access

Exploring the Influence of Sensory Marketing on Brand Perception

Zoran Krupka

Zoran Krupka

University of Zagreb, Faculty of Economics and BusinessZagreb, Croatia
Search for this author on
Sciendo|Google Scholar
Krupka, Zoran
  
Oct 04, 2023
Exploring the Influence of Sensory Marketing on Brand Perception's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Oct 04, 2023
Page range: 45 - 55
Received: Sep 01, 2023
Accepted: Sep 01, 2023
DOI: https://doi.org/10.2478/ngoe-2023-0017
Keywords
© 2023 Zoran Krupka, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Krupka, Zoran
University of Zagreb, Faculty of Economics and BusinessZagreb, Croatia
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Political Economics, Economic Policy, Business Management, Management, Organization, Corporate Governance, Mathematics and Statistics for Economists, Statitistics
Journal RSS Feed