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Naše gospodarstvo/Our economy
Volume 69 (2023): Issue 3 (September 2023)
Open Access
Exploring the Influence of Sensory Marketing on Brand Perception
Zoran Krupka
Zoran Krupka
University of Zagreb, Faculty of Economics and Business
Zagreb, Croatia
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Krupka, Zoran
Oct 04, 2023
Naše gospodarstvo/Our economy
Volume 69 (2023): Issue 3 (September 2023)
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Published Online:
Oct 04, 2023
Page range:
45 - 55
Received:
Sep 01, 2023
Accepted:
Sep 01, 2023
DOI:
https://doi.org/10.2478/ngoe-2023-0017
Keywords
Brand
,
Sensory marketing
,
Brand perception
© 2023 Zoran Krupka, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
