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Naše gospodarstvo/Our economy
Volume 65 (2019): Issue 4 (December 2019)
Open Access
Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation
Borut Milfelner
Borut Milfelner
,
Jasmina Dlačić
Jasmina Dlačić
,
Boris Snoj
Boris Snoj
and
Aleksandra Selinšek
Aleksandra Selinšek
| Dec 31, 2019
Naše gospodarstvo/Our economy
Volume 65 (2019): Issue 4 (December 2019)
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Published Online:
Dec 31, 2019
Page range:
1 - 13
Received:
Aug 01, 2019
Accepted:
Oct 01, 2019
DOI:
https://doi.org/10.2478/ngoe-2019-0015
Keywords
proactive market orientation
,
responsive market orientation
,
innovativeness
,
capacity to innovate
,
financial performance
© 2019 Borut Milfelner et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.