Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation

Publicado en línea: 31 dic 2019

Páginas: 1 - 13

Recibido: 01 ago 2019

Aceptado: 01 oct 2019

DOI: https://doi.org/10.2478/ngoe-2019-0015

Palabras clave

proactive market orientation, responsive market orientation, innovativeness, capacity to innovate, financial performance

© 2019 Borut Milfelner et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.