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Journals
Management of Organizations: Systematic Research
Volume 92 (2024): Issue 1 (December 2024)
Open Access
Generative AI’s Impact on Customer Satisfaction: A FinTech Perspective
Khalil Israfilzade
Khalil Israfilzade
PhD, assistant professor at the Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University
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Israfilzade, Khalil
and
Danylo Vlasenko
Danylo Vlasenko
Master of Marketing and International Commerce, Faculty of Economics and Management, Vytautas Magnus University
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Vlasenko, Danylo
Aug 06, 2025
Management of Organizations: Systematic Research
Volume 92 (2024): Issue 1 (December 2024)
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Published Online:
Aug 06, 2025
Page range:
33 - 50
Received:
Jan 30, 2025
Accepted:
May 30, 2025
DOI:
https://doi.org/10.2478/mosr-2024-0010
Keywords
Generative AI
,
digital marketing
,
AI in marketing
,
customer satisfaction
,
FinTech
© 2024 Khalil Israfilzade et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
