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Assessing Direct Marketing and Personal Selling Tools Used by Medical Representatives

Asta Kyguolienė

Asta Kyguolienė

associate professor at Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University
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Kyguolienė, Asta
 and 
Gabrielė Juknė

Gabrielė Juknė

Vytautas Magnus University
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Juknė, Gabrielė
  
Mar 30, 2024
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Published Online: Mar 30, 2024
Page range: 32 - 49
Received: Oct 10, 2023
Accepted: Dec 20, 2023
DOI: https://doi.org/10.2478/mosr-2023-0011
Keywords
© 2023 Asta Kyguolienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Kyguolienė, Asta
associate professor at Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University
Juknė, Gabrielė
Vytautas Magnus University
Language:
English
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2 times per year
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Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career
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