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Journals
Management of Organizations: Systematic Research
Volume 90 (2023): Issue 1 (December 2023)
Open Access
Assessing Direct Marketing and Personal Selling Tools Used by Medical Representatives
Asta Kyguolienė
Asta Kyguolienė
associate professor at Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University
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Kyguolienė, Asta
and
Gabrielė Juknė
Gabrielė Juknė
Vytautas Magnus University
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Juknė, Gabrielė
Mar 30, 2024
Management of Organizations: Systematic Research
Volume 90 (2023): Issue 1 (December 2023)
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Published Online:
Mar 30, 2024
Page range:
32 - 49
Received:
Oct 10, 2023
Accepted:
Dec 20, 2023
DOI:
https://doi.org/10.2478/mosr-2023-0011
Keywords
direct marketing
,
personal selling
,
marketing tools
,
medical representative
,
healthcare professional
© 2023 Asta Kyguolienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
