Assessing Direct Marketing and Personal Selling Tools Used by Medical Representatives
y
30 mar 2024
Acerca de este artículo
Publicado en línea: 30 mar 2024
Páginas: 32 - 49
Recibido: 10 oct 2023
Aceptado: 20 dic 2023
DOI: https://doi.org/10.2478/mosr-2023-0011
Palabras clave
© 2023 Asta Kyguolienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Kyguolienė, Asta
associate professor at Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University
Juknė, Gabrielė
Vytautas Magnus University