Open Access

Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective

Mustafa Murat Cerit

Cerit, Mustafa Murat

and

Elif Karaosmanoğlu

Karaosmanoğlu, Elif

Jun 26, 2025

Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective's Cover Image

Management & Marketing

Volume 20 (2025): Issue 2 (June 2025)

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Article Category: Research Article

Published Online: Jun 26, 2025

Page range: 23 - 46

Received: Feb 03, 2025

Accepted: Apr 13, 2025

DOI: https://doi.org/10.2478/mmcks-2025-0009

Keywords
SCCT, COVID-19, Marketing communication, Thematic analysis, Text-mining

© 2025 Mustafa Murat Cerit and Elif Karaosmanoğlu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Cerit, Mustafa Murat

Graduate School, Istanbul Technical UniversityIstanbul, Turkey

Faculty of Economics and Administrative Sciences, Turkish-German UniversityIstanbul, Turkey

Karaosmanoğlu, Elif

Management Engineering Department, Istanbul Technical UniversityIstanbul, Turkey

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship

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