Open Access

Factors influencing brands’ reputation on social media

, ,  and   
Jan 11, 2025

Cite
Download Cover

Ahmad, S. Z., Ahmad, N., & Bakar, A. R. A. (2018). Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE. Telematics and Informatics, 35(1), 6–17.Search in Google Scholar

Al Olaimat, F., Habes, M., Al Hadeed, A. Y., & Al Jwaniat, M. I. (2022). Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan. Frontiers in Communication, 7, Article 1009359. https://doi.org/10.3389/fcomm.2022.1009359.Search in Google Scholar

Al-Haddad, S., Sharabati, A.-A. A., Al-Khasawneh, M., Maraqa, R., & Hashem, R. (2022). The Influence of Corporate Social Responsibility on Consumer Purchase Intention: The Mediating Role of Consumer Engagement via Social Media. Sustainability, 14(11), Article 11. https://doi.org/10.3390/su14116771.Search in Google Scholar

Arzhanova, K., & Eremeeva, A. (2023). Situational and communication content in the framework of SMM brand promotion in social networks. Digital Sociology, 6, 4–11. https://doi.org/10.26425/2658-347X-2023-6-2-4-11.Search in Google Scholar

Barfi, R., Li, W., Yuan, Afryie, S., Fonjong, B., Kwabena, R., & Sarpong, R. (2019). Influence of Brand Equity on Brand Trust: Mediation of Brand Reputation and Moderation of Social Media. European Journal of Business and Management, 11(21), 8-16.Search in Google Scholar

Benitez, J., Ruiz, L., Castillo, A., & Llorens, J. (2020). How corporate social responsibility activities influence employer reputation: The role of social media capability. Decision Support Systems, 129, Article 113223. https://doi.org/10.1016/j.dss.2019.113223.Search in Google Scholar

Bilal, M., Jianqu, Z., & Ming, J. (2021). How consumer brand engagement effect on purchase intention? The role of social media elements. Journal of Business Strategy Finance and Management, 2(1), 44–55.Search in Google Scholar

Castillo-Abdul, B., Pérez-Escoda, A., & Núñez-Barriopedro, E. (2022). Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram. Media and Communication, 10(1), 185–197. https://doi.org/10.17645/mac.v10i1.4728.Search in Google Scholar

Chalouhi, M. B. (2012). Impact of Corporate Social Responsibility on Brand Reputation and Brand Performance. Retrieved from https://digitalgate.usek.edu.lb/xmlui/handle/1050/1572.Search in Google Scholar

Chavadi, C. A., Sirothiya, M., Menon, S. R., & M R, V. (2023). Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response. Vikalpa, 48(2), 114–141. https://doi.org/10.1177/02560909231172010. Search in Google Scholar

Cheung, M. L., Pires, G. D., Rosenberger, P. J., Leung, W. K. S., & Salehhuddin Sharipudin, M.-N. (2021). The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61, Article 102574. https://doi.org/10.1016/j.jretconser.2021.102574.Search in Google Scholar

Chierici, R., Bosco, B. D., Mazzucchelli, A., & Chiacchierini, C. (2018). Enhancing Brand Awareness, Reputation and Loyalty: The Role of Social Media. International Journal of Business and Management, 14(1), Article 1. https://doi.org/10.5539/ijbm.v14n1p216.Search in Google Scholar

Chin, W. W. (1998). The partial least squares approach for structural equation modeling. In Marcoulides, G. A. (Ed.). Modern methods for business research (pp. 295–336). Lawrence Erlbaum Associates Publishers.Search in Google Scholar

Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences (2nd ed.). New York, NY: Routledge. https://doi.org/10.4324/9780203771587.Search in Google Scholar

de Oliveira, L. S., & Alturas, B. (2016). Using social networks: Impact on enterprise reputation. 2016 11th Iberian Conference on Information Systems and Technologies (CISTI), 1–6. https://doi.org/10.1109/CISTI.2016.7521417.Search in Google Scholar

Desyanti, N. (2021). The Effect of Digital Content Marketing Towards Purchase Intention (Study on Social Media of Ikea Indonesia Furniture Retail Company) [Phd Thesis, Universitas Lampung]. http://digilib.unila.ac.id/id/eprint/60465.Search in Google Scholar

Dolce, P., Esposito Vinzi, V., & Lauro, C. (2017). Predictive Path Modeling Through PLS and Other Component-Based Approaches: Methodological Issues and Performance Evaluation. In Latan, H., Noonan, R. (Eds.). Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications (pp. 153–172). Springer Cham. https://doi.org/10.1007/978-3-319-64069-3_7.Search in Google Scholar

Dülek, B., & Saydan, R. (2019). The Impact of Social Media Advertisement Awareness on Brand Awareness, Brand Image, Brand Attitude and Brand Loyalty: A Research on University Students. International Review of Economics & Finance, 9, 470–494.Search in Google Scholar

Dutot, V., Galvez, E., & Versailles, D. (2016). CSR communications strategies through social media and influence on e-reputation. Management Decision, 54, 363–389. https://doi.org/10.1108/MD-01-2015-0015.Search in Google Scholar

Faoro, R. R., Abreu, M. F. D., & Demarchi, M. (2018). Redes Sociais como Ferramentas de Comunicação: Uma síntese teórica. Pesquisa Brasileira Em Ciência Da Informação e Biblioteconomia, 13(1). https://doi.org/10.22478/ufpb.1981-0695.2018v13n1.39232.Search in Google Scholar

Ferreira, M., & Zambaldi, F. (2019). The Mediating Role of Consumer Engagement with the Brand Community and Its Effect on Corporate Reputation. International Journal on Media Management, 21(1), 45–64. https://doi.org/10.1080/14241277.2019.1585354.Search in Google Scholar

Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.2307/3151312.Search in Google Scholar

Galli, A., Gravina, M., Moscato, V., Picariello, A., Sansone, C., & Sperlí, G. (2019). A Business Reputation Methodology Using Social Network Analysis. In Esposito, C., Hong, J., & Choo, K.-K. R. (Eds.). Pervasive Systems, Algorithms and Networks (pp. 96–106). Springer International Publishing. https://doi.org/10.1007/978-3-030-30143-9_8.Search in Google Scholar

Gupta, O. (2023). The Impact of social media on Brand Reputation and Consumer Behavior: An Analytical Perspective. Psychology and Education, 55(1). https://doi.org/10.48047/pne.2018.55.1.05.Search in Google Scholar

Hair Jr., J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. Springer Nature. https://doi.org/10.1007/978-3-030-80519-7.Search in Google Scholar

Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The impact of new media on customer relationships. Journal of Service Research, 13(3), 311-330.Search in Google Scholar

Hennink, M., Hutter, I., & Bailey, A. (2020). Qualitative research methods. Sage.Search in Google Scholar

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8. Search in Google Scholar

Hofman-Kohlmeyer, M. (2017). Customer Engagement with a Brand in the Context of Social Media. CBU International Conference Proceedings, 5, 172–177. https://doi.org/10.12955/cbup.v5.920.Search in Google Scholar

Jaitly, R. C., & Gautam, O. (2021). Impact of social media influencers on customer engagement and brand perception. International Journal of Internet Marketing and Advertising, 15(2), 220. https://doi.org/10.1504/IJIMA.2021.114336.Search in Google Scholar

Jurišová, V., & Piatrov, I. (2022). Community Management on Facebook: How to Solve Problems with Negative Reactions and Comments from Groundswell? European Conference on Social Media, 9(1), Article 1. https://doi.org/10.34190/ecsm.9.1.332. Search in Google Scholar

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.Search in Google Scholar

Karhawi, I. (2021). Crises geradas por influenciadores digitais: Propostas para prevenção e gestão de crises. Organicom, 18(35), Article 35. https://doi.org/10.11606/issn.2238-2593.organicom.2021.172213.Search in Google Scholar

Kumar, A., & Bhatia, S. (2024). The impact of social media influencers on consumer behavior: a case study of instagram influencers on Nike. International Journal of Scientific Research in Engineering and Management (IJSREM), 08(04), 1-8. doi: 10.55041/ijsrem32929.Open DOISearch in Google Scholar

Liao, S. H., & Yang, C. A. (2021). Big data analytics of social network marketing and personalized recommendations. Social Network Analysis and Mining, 11(1), 21. https://doi.org/10.1007/s13278-021-00729-zSearch in Google Scholar

Maboee, L. R. (2023). The use of social media on corporate reputation: A case study of the Durban University of Technology (DUT) [Thesis]. https://doi.org/10.51415/10321/4840.Search in Google Scholar

Malhotra, N. K., Nunan, D., & Birks, D. F. (2020). Marketing Research. Pearson UK.Search in Google Scholar

Marolt, M., Zimmermann, H. D., & Pucihar, A. (2022). Social media use and business performance in SMEs: The mediating roles of relational social commerce capability and competitive advantage. Sustainability, 14(22), Article 15029.Search in Google Scholar

Naatu, F., Nyarko, S. A., Munim, Z. H., & Alon, I. (2022). Crowd-out effect on consumers attitude towards corporate social responsibility communication. Technological Forecasting and Social Change, 177, 121544. https://doi.org/10.1016/j.techfore.2022.121544.Search in Google Scholar

Nair, J. G. (2023). Creating brand loyalty: Role of brand love, trust, product quality, customer service on customer engagement among social media users. Journal of Management Research and Analysis, 10(2), 87–91. https://doi.org/10.18231/j.jmra.2023.015.Search in Google Scholar

Navaneeth, N., & Sujay, C. (2023). Role of Social Media in Influencing Consumer Purchase Behaviour and Brand Loyalty in Bengaluru City. IJSREM, 7(6), 1-7. https://ijsrem.com/download/role-of-social-media-in-influencing-consumer-purchase-behaviour-and-brand-loyalty-in-bengaluru-city/.Search in Google Scholar

Nuji, M. N. N., Ali, A., Noordin, W. N. W., Thaheer, B. A. N. M., & Mathiew, V. (2023). Of Trust and Influence: A Look At Social Media Influencers and Brand Promotion. International Journal of Academic Research in Business and Social Sciences, 13(6), 2152–2170.Search in Google Scholar

Oliveros-Coello, J. (2022). Digital Marketing and the use of social media as a relevant factor in the way of marketing of any company. Journal Business Administration and Business Economics Marketing Accounting, 27–34. https://doi.org/10.35429/JBAB.2022.11.6.27.34.Search in Google Scholar

Oncioiu, I., Căpușneanu, S., Topor, D. I., Tamaș, A. S., Solomon, A.-G., & Dănescu, T. (2021). Fundamental Power of Social Media Interactions for Building a Brand and Customer Relations. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), Article 5. https://doi.org/10.3390/jtaer16050096.Search in Google Scholar

Pinto, P., & Lidia Paramita, E. (2021). Social media influencer and brand loyalty on generation Z: The mediating effect of purchase intention. Diponegoro International Journal of Business, 4, 105–115. https://doi.org/10.14710/dijb.4.2.2021.105-115.Search in Google Scholar

Pritchard, M., Waldt, D., & Conradie, D. (2022). Response strategies to maintain emotional resonant brand reputations when targeted by user-generated brand parodies. Communicare: Journal for Communication Studies in Africa, 36(1), 1–26. https://doi.org/10.36615/jcsa.v36i1.1575.Search in Google Scholar

Qalati, S. A., Li, W., Kwabena, G., Erusalkina, D., & Pervaiz, S. (2019). Influence of Brand Equity on Brand Performance: Role of Brand Reputation and Social Media, 6, 304–317. https://doi.org/10.4444/ijrr.1002/1382.Search in Google Scholar

Ravaonorohanta, N., & Sayumwe, M. (2020). Social Media Presence and Organizational Performance: An Empirical Study on Companies’ Presence on Twitter. Contemporary Management Research, 16(2), Article 2. https://doi.org/10.7903/cmr.20095.Search in Google Scholar

Ringle, C. M., Da Silva, D., & de Souza Bido, D. (2014). Modelagem de equações estruturais com utilização do SmartPLS. REMark-Revista Brasileira de Marketing, 13(2), 56–73.Search in Google Scholar

Ringle, C. M., Wende, S., & Becker, J. M. (2024). SmartPLS 4. Boenningstedt. SmartPLS GmbH.Search in Google Scholar

Rohm, A., D. Kaltcheva, V., & R. Milne, G. (2013). A mixed-method approach to examining brand-consumer interactions driven by social media. Journal of Research in Interactive Marketing, 7(4), 295–311.Search in Google Scholar

Rust, R. T., Rand, W., Huang, M.-H., Stephen, A. T., Brooks, G., & Chabuk, T. (2021). Real-Time Brand Reputation Tracking Using Social Media. Journal of Marketing, 85(4), 21–43. https://doi.org/10.1177/0022242921995173.Search in Google Scholar

Samarah, T., Bayram, P., Aljuhmani, H. Y., & Elrehail, H. (2021). The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust. Journal of Research in Interactive Marketing, 16(4), 648-664.Search in Google Scholar

Sampieri, R. H. (2018). Metodología de la Investigación: las Rutas Cuantitativa, Cualitativa y Mixta. McGraw-Hill Interamericana.Search in Google Scholar

Sharma, R, & Nayal, I. (2024). Measuring the impact of CSR initiatives on brand reputation and consumer behaviour. Psychology and Education, 6(2), 120-124. https://doi.org/10.33545/26633213.2024.v6.i2b.206.Search in Google Scholar

Shrivastava, A., & Jain, R. (2022). Social Media Influencer and Corporate Brand Reputation— An Experimental Study. Global Business Review, 09721509221120077. https://doi.org/10.1177/09721509221120077.Search in Google Scholar

Soltani, M., Veer, E., de Vries, H. P., & A. Kemper, J. (2023). “Did You See What Happened?” How Scandals are Shared via Social Media. Corporate Reputation Review, 27, 186–201. https://doi.org/10.1057/s41299-023-00165-z.Search in Google Scholar

Souza, R. B. B., & Filho, A. J. da S. (2019). Interação como defesa da marca nas redes sociais: Estudo de caso de uma empresa aérea. Revista Eletrônica Acervo Científico, 1, 17–23. https://doi.org/10.25248/reac.e330.2018.Search in Google Scholar

Statista (2024). Social media. Retrieved from https://www.statista.com/topics/1164/social-networks/.Search in Google Scholar

Turna, G. B. (2022). Impact of social media on tourism, hospitality and events. In Gursoy, D., Kaurabv, R.P.S. (Eds.). Handbook on Tourism and Social Media (pp. 475–488). Edward Elgar Publishing. https://www.elgaronline.com/edcollchap/edcoll/9781800371408/9781800371408.00047.xml.Search in Google Scholar

Vinerean, S. (2017). Importance of strategic social media marketing. Expert Journal of Marketing, 5(1), 28–35.Search in Google Scholar

Xiayu, S. (2024). Navigating Corporate Brand Crisis Management in the Network Environment: an In-Depth Analysis. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi), 11(1), 256–270.Search in Google Scholar

Zahid, M., Ali, B., Ahmad, M. S., Ramayah, T., & Amin, N. (2017). Factors Affecting Purchase Intention and Social Media Publicity of Green Products: The Mediating Role of Concern for Consequences. Corporate Social Responsibility and Environmental Management, 25. https://doi.org/10.1002/csr.1450.Search in Google Scholar