Open Access

Factors influencing brands’ reputation on social media

Joana Alves

Joana Alves

University Polytechnic of PortoPorto, Portugal
Search for this author on
Sciendo|Google Scholar
Alves, Joana
, 
Sara Teixeira

Sara Teixeira

University Polytechnic of PortoPorto, Portugal
Search for this author on
Sciendo|Google Scholar
Teixeira, Sara
, 
Zaila Oliveira

Zaila Oliveira

University of Maia, University Polytechnic of Porto, Research unit NECE, University of Beira InteriorPorto,
Search for this author on
Sciendo|Google Scholar
Oliveira, Zaila
 and 
Sandrina Teixeira

Sandrina Teixeira

University Polytechnic of PortoPorto, Portugal
Search for this author on
Sciendo|Google Scholar
Teixeira, Sandrina
  
Jan 11, 2025
Factors influencing brands’ reputation on social media's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Jan 11, 2025
Page range: 692 - 709
DOI: https://doi.org/10.2478/mmcks-2024-0031
Keywords
© 2024 Joana Alves et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
Journal RSS Feed