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Management & Marketing
Volume 19 (2024): Issue 3 (September 2024)
Open Access
Evaluation criteria for lifestyle applications – The role of MAUQ factors in satisfaction
Veronika Keller
Veronika Keller
Széchenyi István University Faculty of Economics Department of Corporate Leadership and Marketing
Hungary
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Keller, Veronika
,
Ida Ercsey
Ida Ercsey
Széchenyi István University Faculty of Economics
Hungary
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Ercsey, Ida
and
Erzsébet Printz-Markó
Erzsébet Printz-Markó
Széchenyi István University Faculty of Economics Department of Tourism and Hospitality
Hungary
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Printz-Markó, Erzsébet
Oct 24, 2024
Management & Marketing
Volume 19 (2024): Issue 3 (September 2024)
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Published Online:
Oct 24, 2024
Page range:
498 - 519
DOI:
https://doi.org/10.2478/mmcks-2024-0022
Keywords
lifestyle apps
,
ease of use
,
interface and satisfaction
,
effectiveness
,
usefulness
,
MAUQ
,
general satisfaction
© 2024 Veronika Keller et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.