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Evaluation criteria for lifestyle applications – The role of MAUQ factors in satisfaction

Veronika Keller

Keller, Veronika

,

and

Erzsébet Printz-Markó

Printz-Markó, Erzsébet

Oct 24, 2024

Evaluation criteria for lifestyle applications – The role of MAUQ factors in satisfaction's Cover Image

Management & Marketing

Volume 19 (2024): Issue 3 (September 2024)

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Published Online: Oct 24, 2024

Page range: 498 - 519

DOI: https://doi.org/10.2478/mmcks-2024-0022

Keywords
lifestyle apps, ease of use, interface and satisfaction, effectiveness, usefulness, MAUQ, general satisfaction

© 2024 Veronika Keller et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keller, Veronika

Széchenyi István University Faculty of Economics Department of Corporate Leadership and MarketingHungary

Ercsey, Ida

Széchenyi István University Faculty of EconomicsHungary

Printz-Markó, Erzsébet

Széchenyi István University Faculty of Economics Department of Tourism and HospitalityHungary

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship

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