Sales effect of a software product series’ length in Japan

Published Online: Sep 28, 2023

Page range: 251 - 269

DOI: https://doi.org/10.2478/mmcks-2023-0014

Keywords

video game market, product series, product brand, loyalty, the double-jeopardy theory, corporate brand

© 2023 Eunji Seo et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.