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Management & Marketing
Volume 18 (2023): Issue 3 (September 2023)
Open Access
Sales effect of a software product series’ length in Japan
Eunji Seo
Eunji Seo
Hiroshima University
Hiroshima, Japan
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Seo, Eunji
and
Yuki Inoue
Yuki Inoue
Hosei University
Tokyo, Japan
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Inoue, Yuki
Sep 28, 2023
Management & Marketing
Volume 18 (2023): Issue 3 (September 2023)
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Published Online:
Sep 28, 2023
Page range:
251 - 269
DOI:
https://doi.org/10.2478/mmcks-2023-0014
Keywords
video game market
,
product series
,
product brand
,
loyalty
,
the double-jeopardy theory
,
corporate brand
© 2023 Eunji Seo et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
