About this article
Published Online: Apr 10, 2022
Page range: 41 - 60
DOI: https://doi.org/10.2478/mmcks-2022-0003
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© 2022 Bence Kovács et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Kovács, Bence
Károly Ihrig Doctoral School of Management and BusinessDebrecen, Hungary
Szakály, Zoltán
University of Debrecen, Institute of Marketing and CommerceDebrecen, Hungary