Skip to content
Publish & Distribute
Publishing Solutions
Distribution Solutions
Library Services
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Journal Matcher
Blog
Contact
Search
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Management & Marketing
Volume 17 (2022): Issue 1 (March 2022)
Open Access
Market orientation and corporate performance in the health industry
Bence Kovács
Bence Kovács
Károly Ihrig Doctoral School of Management and Business
Debrecen, Hungary
Search for this author on
Sciendo
|
Google Scholar
Kovács, Bence
and
Zoltán Szakály
Zoltán Szakály
University of Debrecen, Institute of Marketing and Commerce
Debrecen, Hungary
Search for this author on
Sciendo
|
Google Scholar
Szakály, Zoltán
Apr 10, 2022
Management & Marketing
Volume 17 (2022): Issue 1 (March 2022)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Download Cover
Published Online:
Apr 10, 2022
Page range:
41 - 60
DOI:
https://doi.org/10.2478/mmcks-2022-0003
Keywords
market orientation
,
MKTOR scale
,
corporate performance
,
health industry
,
SME
© 2022 Bence Kovács et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
