Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices
and
Dec 31, 2020
About this article
Published Online: Dec 31, 2020
Page range: 643 - 663
DOI: https://doi.org/10.2478/mmcks-2020-0037
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© 2020 Marco Savastano et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Savastano, Marco
Sapienza University – Management DepartmentRome, Italy
Anagnoste, Sorin
Bucharest University of Economic StudiesBucharest, Romania