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Journals
Management & Marketing
Volume 15 (2020): Issue 4 (December 2020)
Open Access
Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices
Marco Savastano
Marco Savastano
Sapienza University – Management Department
Rome, Italy
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Savastano, Marco
and
Sorin Anagnoste
Sorin Anagnoste
Bucharest University of Economic Studies
Bucharest, Romania
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Anagnoste, Sorin
Dec 31, 2020
Management & Marketing
Volume 15 (2020): Issue 4 (December 2020)
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Published Online:
Dec 31, 2020
Page range:
643 - 663
DOI:
https://doi.org/10.2478/mmcks-2020-0037
Keywords
Pioneering
,
Retailing
,
Retail Services
,
In-Store Technology
,
Online-Offline Integration
,
Omni-channel Management
,
Innovation Management
,
Technology Management
© 2020 Marco Savastano et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
