Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets
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Dec 31, 2020
About this article
Published Online: Dec 31, 2020
Page range: 570 - 586
DOI: https://doi.org/10.2478/mmcks-2020-0033
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© 2020 Pavol Kral et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Kral, Pavol
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Janoskova, Katarina
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Lazaroiu, George
The Cognitive Labor Institute, Spiru Haret UniversityBucharest
Suler, Petr
School of Expertness and Valuation, Institute of Technology and Business in České Budějovice