Open Access

Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets

Pavol Kral

Pavol Kral

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Search for this author on
Sciendo|Google Scholar
Kral, Pavol
, 
Katarina Janoskova

Katarina Janoskova

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Search for this author on
Sciendo|Google Scholar
Janoskova, Katarina
, 
George Lazaroiu

George Lazaroiu

The Cognitive Labor Institute, Spiru Haret UniversityBucharest,
Search for this author on
Sciendo|Google Scholar
Lazaroiu, George
 and 
Petr Suler

Petr Suler

School of Expertness and Valuation, Institute of Technology and Business in České Budějovice
Search for this author on
Sciendo|Google Scholar
Suler, Petr
  
Dec 31, 2020
Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Dec 31, 2020
Page range: 570 - 586
DOI: https://doi.org/10.2478/mmcks-2020-0033
Keywords
© 2020 Pavol Kral et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
Journal RSS Feed