Linking CRM capabilities to business performance: a comparison within markets and between products

Published Online: Oct 24, 2019

Page range: 292 - 303

DOI: https://doi.org/10.2478/mmcks-2019-0021

Keywords

CRM capabilities, business performance, customer relationship orientation, market settings, type of products, SEM

© 2019 Simona-Mihaela Trif et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.