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Management & Marketing
Volume 14 (2019): Issue 3 (September 2019)
Open Access
Linking CRM capabilities to business performance: a comparison within markets and between products
Simona-Mihaela Trif
Simona-Mihaela Trif
West University of Timișoara
Romania
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Trif, Simona-Mihaela
,
Cristian Duțu
Cristian Duțu
West University of Timișoara
Romania
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Duțu, Cristian
and
Daniela-Liliana Tuleu
Daniela-Liliana Tuleu
Timișoara, Romania
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Tuleu, Daniela-Liliana
Oct 24, 2019
Management & Marketing
Volume 14 (2019): Issue 3 (September 2019)
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Published Online:
Oct 24, 2019
Page range:
292 - 303
DOI:
https://doi.org/10.2478/mmcks-2019-0021
Keywords
CRM capabilities
,
business performance
,
customer relationship orientation
,
market settings
,
type of products
,
SEM
© 2019 Simona-Mihaela Trif et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
