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The attitude of consumers towards “Made in Italy” products. An empirical analysis among Italian customers

Lucio Cappelli

Lucio Cappelli

University of Cassino and Southern LazioItaly
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Cappelli, Lucio
, 
Fabrizio D’ascenzo

Fabrizio D’ascenzo

University Sapienza of RomeItaly
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D’ascenzo, Fabrizio
, 
Roberto Ruggieri

Roberto Ruggieri

University Sapienza of RomeItaly
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Ruggieri, Roberto
, 
Francesca Rossetti

Francesca Rossetti

University Sapienza of RomeItaly
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Rossetti, Francesca
 and 
Alessandra Scalingi

Alessandra Scalingi

University Sapienza of RomeItaly
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Scalingi, Alessandra
  
Apr 18, 2019
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Published Online: Apr 18, 2019
Page range: 31 - 47
DOI: https://doi.org/10.2478/mmcks-2019-0003
Keywords
© 2019 Lucio Cappelli et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Cappelli, Lucio
University of Cassino and Southern LazioItaly
D’ascenzo, Fabrizio
University Sapienza of RomeItaly
Ruggieri, Roberto
University Sapienza of RomeItaly
Rossetti, Francesca
University Sapienza of RomeItaly
Scalingi, Alessandra
University Sapienza of RomeItaly
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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