The attitude of consumers towards “Made in Italy” products. An empirical analysis among Italian customers

Data publikacji: 18 kwi 2019

Zakres stron: 31 - 47

DOI: https://doi.org/10.2478/mmcks-2019-0003

Słowa kluczowe

Made in Italy, willingness to pay, consumer behaviour, country of origin, quality, innovation

© 2019 Lucio Cappelli et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.