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The attitude of consumers towards “Made in Italy” products. An empirical analysis among Italian customers

Lucio Cappelli

Lucio Cappelli

University of Cassino and Southern LazioItaly
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Cappelli, Lucio
, 
Fabrizio D’ascenzo

Fabrizio D’ascenzo

University Sapienza of RomeItaly
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D’ascenzo, Fabrizio
, 
Roberto Ruggieri

Roberto Ruggieri

University Sapienza of RomeItaly
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Ruggieri, Roberto
, 
Francesca Rossetti

Francesca Rossetti

University Sapienza of RomeItaly
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Rossetti, Francesca
 and 
Alessandra Scalingi

Alessandra Scalingi

University Sapienza of RomeItaly
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Scalingi, Alessandra
  
Apr 18, 2019
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Published Online: Apr 18, 2019
Page range: 31 - 47
DOI: https://doi.org/10.2478/mmcks-2019-0003
Keywords
© 2019 Lucio Cappelli et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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