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Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project

Ewa Prymon-Ryś

Ewa Prymon-Ryś

AGH University, Faculty of ManagementKraków, Poland
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Prymon-Ryś, Ewa
  
Sep 17, 2023
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Article Category: Research Article
Published Online: Sep 17, 2023
Page range: 123 - 140
Received: Mar 25, 2023
Accepted: Jul 13, 2023
DOI: https://doi.org/10.2478/minib-2023-0018
Keywords
© 2023 Ewa Prymon-Ryś, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Sample structure

Age (years) Ł2016% 21–2478% ≥256%
Gender Male82% Female18%
Current position Trainee28% Junior30% Senior36% Team leader6%

Preferred forms of communication with stakeholders

Forms of communication (percentage of indications)
MS Teams (online conferences) Direct meetings Emailing Chat (social media) Phone Hard copy correspondence (paper)
Internal stakeholders (%) 86 10 68 88 8 2
External stakeholders (%) 86 44 100 2 92 10
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
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