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Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)

Bogdan Gregor

Bogdan Gregor

Department of Marketing, Faculty of Management, University of LodzLodz, Poland
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Gregor, Bogdan
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Aneta Olejniczak

Aneta Olejniczak

Department of Marketing, Faculty of Management, University of LodzLodz, Poland
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Olejniczak, Aneta
  
Sep 17, 2023
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Article Category: Research Article
Published Online: Sep 17, 2023
Page range: 47 - 64
Received: Mar 22, 2023
Accepted: Jul 25, 2023
DOI: https://doi.org/10.2478/minib-2023-0015
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© 2023 Bogdan Gregor et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Gregor, Bogdan ORCID Icon
Department of Marketing, Faculty of Management, University of LodzLodz, Poland
Olejniczak, Aneta ORCID Icon
Department of Marketing, Faculty of Management, University of LodzLodz, Poland
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
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