Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
Bogdan Gregor
Department of Marketing, Faculty of Management, University of LodzLodz, Poland
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y Aneta Olejniczak
Department of Marketing, Faculty of Management, University of LodzLodz, Poland
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17 sept 2023
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Categoría del artículo: Research Article
Publicado en línea: 17 sept 2023
Páginas: 47 - 64
Recibido: 22 mar 2023
Aceptado: 25 jul 2023
DOI: https://doi.org/10.2478/minib-2023-0015
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© 2023 Bogdan Gregor et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Gregor, Bogdan
Department of Marketing, Faculty of Management, University of LodzLodz, Poland
Olejniczak, Aneta
Department of Marketing, Faculty of Management, University of LodzLodz, Poland