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Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

Chui Seong Lim

Chui Seong Lim

Faculty of Business, Economics and Accounting and Economic HELP UniversityMalaysia
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Lim, Chui Seong
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Kay Tze Hong

Kay Tze Hong

Faculty of Business and Law, School of Management and Marketing Taylor’s UniversitySelangor,
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Hong, Kay Tze
, 
Siew Chin Wong

Siew Chin Wong

Faculty of Business, Economics and Accounting and Economic HELP University
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Wong, Siew Chin
 and 
Louisa Hew Wei Yee

Louisa Hew Wei Yee

Faculty of Business, Economics and Accounting and Economic HELP University
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Yee, Louisa Hew Wei
  
Mar 30, 2021
Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product's Cover Image
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Published Online: Mar 30, 2021
Page range: 67 - 92
DOI: https://doi.org/10.2478/minib-2021-0004
Keywords
© 2021 Chui Seong Lim et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
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