Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product
Chui Seong Lim
Faculty of Business, Economics and Accounting and Economic HELP UniversityMalaysia
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, Kay Tze Hong
Faculty of Business and Law, School of Management and Marketing Taylor’s UniversitySelangor,
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, Siew Chin Wong
Faculty of Business, Economics and Accounting and Economic HELP University
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and Mar 30, 2021
About this article
Published Online: Mar 30, 2021
Page range: 67 - 92
DOI: https://doi.org/10.2478/minib-2021-0004
Keywords
© 2021 Chui Seong Lim et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Lim, Chui Seong
Faculty of Business, Economics and Accounting and Economic HELP UniversityMalaysia
Hong, Kay Tze
Faculty of Business and Law, School of Management and Marketing Taylor’s UniversitySelangor
Wong, Siew Chin
Faculty of Business, Economics and Accounting and Economic HELP University
Yee, Louisa Hew Wei
Faculty of Business, Economics and Accounting and Economic HELP University