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Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

Chui Seong Lim

Chui Seong Lim

Faculty of Business, Economics and Accounting and Economic HELP UniversityMalaysia
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Lim, Chui Seong
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Kay Tze Hong

Kay Tze Hong

Faculty of Business and Law, School of Management and Marketing Taylor’s UniversitySelangor,
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Hong, Kay Tze
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Siew Chin Wong

Siew Chin Wong

Faculty of Business, Economics and Accounting and Economic HELP University
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Wong, Siew Chin
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Louisa Hew Wei Yee

Louisa Hew Wei Yee

Faculty of Business, Economics and Accounting and Economic HELP University
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Yee, Louisa Hew Wei
  
30 mar 2021
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Pubblicato online: 30 mar 2021
Pagine: 67 - 92
DOI: https://doi.org/10.2478/minib-2021-0004
Parole chiave
© 2021 Chui Seong Lim et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Lingua:
Inglese
Frequenza di pubblicazione:
4 volte all'anno
Argomenti della rivista:
Economia e business, Business management, Marketing, vednite, relazioni con il cliente, Managemente, organizzazione, corporate governance, Sviluppo degli affari, change management, cooperazione, Competenze chiave nelle ricerche scientifiche
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