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Linear Model for Brand Portfolio Optimization

Pavol Kral

Pavol Kral

University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
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Kral, Pavol
, 
Katarina Janoskova

Katarina Janoskova

University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
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Janoskova, Katarina
 and 
Pavol Durana

Pavol Durana

University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
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Durana, Pavol
  
Jul 20, 2019
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Published Online: Jul 20, 2019
Page range: 32 - 39
DOI: https://doi.org/10.2478/jec-2019-0004
Keywords
© 2019 Pavol Kral et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Kral, Pavol
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
Janoskova, Katarina
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
Durana, Pavol
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
Language:
English
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2 times per year
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Social Sciences, Sociology, Culture, Business and Economics, Business Management, Corporate Social Responsibility (CSR), Compliance Management, Businessn Ethics, Entrepreneurship, Industries, Cultural Management
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