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Linear Model for Brand Portfolio Optimization

Pavol Kral

Pavol Kral

University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
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Kral, Pavol
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Katarina Janoskova

Katarina Janoskova

University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
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Janoskova, Katarina
 et 
Pavol Durana

Pavol Durana

University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
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Durana, Pavol
  
20 juil. 2019
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Publié en ligne: 20 juil. 2019
Pages: 32 - 39
DOI: https://doi.org/10.2478/jec-2019-0004
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© 2019 Pavol Kral et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Kral, Pavol
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
Janoskova, Katarina
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
Durana, Pavol
University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
Langue:
Anglais
Périodicité:
2 fois par an
Sujets de la revue:
Sciences sociales, Sociologie, Culture, Affaires et économie, Gestion d'entreprise, Responsabilité Sociale des Entreprises (RSE), gestion de la conformité, éthique des affaires, Entrepreneuriat, Industries, Gestion culturelle
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